Personal branding photography tells your story
Which is great, as long as you know what that is. Some of my clients don’t, not really. That makes it harder when you’re on a deadline for launching their new website and need the imagery to bring it to life. So how can I help?
If you follow my blogs you’ll know by now that Psychologists have identified two key criteria that we’re being judged on at first impression, allow personal branding to help you guide your audience into answering these questions in the way that you’d hope.
Personal branding attracts the clients and business that you want
So think carefully about the clients you love working with.
What did you love about working with your favourite clients?
What type of projects do you enjoy the most (for whatever reason)?
What do your favourite clients have in common?
Use your personal branding photoshoot to SHOW others like them how working with you will look and feel
When you know who you want to attract and how you want to be working with them you can use your website and social media to show them what working with you is like so that they can visualise themselves doing the same.
Before doing business with someone we usually have to know them, like them and trust them.
Showing them ‘behind the scenes’ allows your future clients to get to know you. By showing up consistently with cohesive messages they know they can trust you. Whether they like you is of course very much down to individuals personalities, so the advantage of sharing yours allows you to attract the clients that will like you, making your working relationship a dream.
Getting the most out of your personal branding photoshoot
Detailed planning is key. Together we identify exactly what your clients’ touchpoint are and how they can look. We then create a series of images that tell this story to allow you to show future clients what to expect, helping them overcome and fears of the unknown that may be a barrier to them contacting you.
We explore all the ways you work with people and where. We consider the different aspects to your work to allow for breadth and depth. We weave through branded stock images, detailed shots of you in action, working with clients and of course the required headshots and lifestyle images.
A personal branding session should be a vital part of your marketing artillery. It makes creating a website that WOWs a dream for your web designer, brings your blogs to life with imagery that jumps off the page and naturally your social media platforms allow you to make the best first impression possible.
All personal branding photographers are not the same
If you’d like to read about how to avoid expensive mistakes when investing in personal branding photography, or even how to test your personal branding photographer to see if they’re for you then these blogs might help.
Alternatively, why not get in touch to see how we can work together to bring your brand to life?