Personal branding photography can solve your social media headache
One of the most common complaints of small business owners is the time it takes keeping on top of our various social media platforms. We all know that we need to be consistent with our messaging in order to achieve the brand recognition we need and that can be a stressful task.
But it doesn't have to be that hard. With a carefully planned and executed personal branding photoshoot you can have enough content for months, if not the year! The relief felt on scheduling day is palpable when you’re no longer scrabbling round for an image that will do the job. The time saved is dramatic too - think what you could do with the extra hours each month!!
Planning is the key to personal branding photography that works hard for you
Before we schedule your personal branding photoshoot we’ll have a detailed briefing session, be that face to face, video call or on the phone. This is in conjunction with a detailed branding questionnaire that you’ll have completed. The reason my process is so detailed is so that it delivers what you need it to. The benefit of having your own personal branding photoshoot enables you to be in control of the messages your business is sending out.
Your personal branding images need to speak directly to your business goals
Personal branding is about telling the story of you. Mostly we think of it we consider it in relation to our businesses, so we’ll be layering the different pieces of important information your customers need to understand about you into the images.
How you work, who you work with, where you do it, what you stand for, what makes you you, how it feels to work with you - you name, it, we’ll find a way to tell that story including ‘off duty’ imagery that allows you to allow your audience to see ‘behind the brand’ and buy into you in a greater way.
We literally break down every aspect of your story to capture in some way or another so that it’s ready to be captioned and posted. Simple!!
That said, focussing too much on an Instagram worthy personal branding session could do you a disservice, hence the planning first!
If you’d like to discuss how on-brand imagery could help you achieve your business goals, please get in touch so we can make a plan.