We only get one chance to make a first impression and your online presence is no different!
Broadly speaking we do business with people that we know, like and trust. Your profile picture needs to help your clients engage with you as the face of your business in order for them to take the next step. That being said, it’s not as simple as just having an ok photograph of yourself and uploading it to your various platforms.
Think about it from your clients’ perspective
What do you want your potential clients to think and feel about you, about your business?
The way we present ourselves online says so much about us whether we’re conscious of it or not. Our facial expression, body posture, clothing, accessories and even the location will be sending messages about us and our brand and that’s not including purposeful use of colour and props. One single image can pack a huge amount of punch if you want it to. That’s where the personal branding comes in.
Headshot vs Personal Branding Session
Whilst a single great headshot can go a long way to conveying your brand messaging on first impression and reinforcing it going forward it has limitations on what it can achieve beyond that. In order to help our clients get to know us it helps if we can show them how working with us will look so they feel safe in taking the next step.
Get your website working harder for you
Our websites and social media feeds are the perfect places to interact with our potential clients and tell them the story of our brand. Weaving images of us in our business with appropriate branding cues will help increase recognition and we are more like to work with brands we recognise as we find familiarity trustworthy. Taking them on a journey that has them feeling that ‘you’re for them’ will not only help you receive the enquiries you want to be receiving but also increase the chances of that lead converting as they’re from the ‘right’ clients for your business.
Refer back to your ideal client avatar and talk to them
What do you want them to think and feel about your business?
Whilst we can’t control others’ perception of us, we can do our best to ensure they receive the right messages. Have you defined exactly what you want each client who works with you to think and feel? If so, does your current imagery succeed? If not, now is a great time to consider a refresh!
I offer free 15 minute telephone image-clinics for anyone who’s interested in discussing their current images messaging, do get in touch if you’d like to book one..