Creating a perfectly curated life for instagram seems to be the current trend. If you brand is a lifestyle one, this is perfect!
What about those of us who don’t run a lifestyle business? We’re not travel bloggers and we certainly don’t earn money from pictures of plants, coffee cups and whatever else looks pretty that day.
If we offer a product or a service and need to get our brand in front of our target clients, how can we join in whilst being authentic to us and also, (the KEY bit) ensure we get a return from our investment?
Personal Branding to the rescue!
I know, I know, the images I’ve described above are often called ‘branding’ photshoots. Lets be honest though, this is only true if they are relevant to YOUR brand. If they’re not, you need to think creatively.
You will know at this point
What you offer
Why your clients need you
What makes you different to your ‘competition’ (your USP)
Who your clients are
What they need to think, feel and know about you to do business with you
That list is your goldmine.
Together we plan a session that converts your key messages, incorporating your brand into a plan that brings your brand to life.
Forget generic images that look the same as everyone else’. Stand out. Be bold. Be brave. Be you! Your confidence will attract your clients.
We can create a set of images that will look awesome on Instagram (or your website, blog, poster…..) that are also actually relevant to your business.
You images will help your clients get to know you. The real you. The you that can help solve their problems or realise their dreams.
We can create content that covers all of your needs.
Website images – tell your story visually. A picture says 1000 words so make sure yours are speaking the right ones!
Social media feed
Headshot for profile pictures and media packs
‘How to’ or ‘show it’ images to work alongside descriptive text for manuals, blogs, social media posts or papers
Imagery for print work such as banners, posters and flyers
They’ll also be designed to compliment each other so that combined with the rest of your branding you can have an Insta-worthy look that is impactful and will help you take your business to the next level!
If you’re raring to go, read up on how to interview your personal branding photographer to ensure you’re working with the best fit for your needs – we’re all different and the right fit is vital for a great result!