Personal branding photography, what is it and why should you care?
Everyone seems to be planning or sharing images from their personal branding photography sessions at the moment. What is the point of one and why might you need to jump on the bandwagon?
‘Personal Branding’ is a term that gets bandied around a lot and it’s one of those phrases that is often applied to any images of you that you use for your business, but what does it really mean? Are they just a bunch of pretty photographs of you drinking coffee and looking like you’re living the dream? Well, maybe, if that’s genuinely what you do all day, but they’re so much more than that if they’re done as they should be!
How to resonate with your clients
If you own your own business, chances are you are present online, you may have a website, facebook/instagram/linked in page, or you may send out newsletters or write a blog. You may even design flyers or posters. All of these things create an impression of you to your potential clients.
The purpose of personal branding, of which photography is only one part is to stand out in an often crowded market place. To help your customers understand who you are and why they need to work with/buy from you as opposed to your competitors.
Done well, personal branding photography can convey a lot about your personality, how you work with your clients, what working with you will feel like and it will also aid brand recognition. It’s a vital cornerstone to a strategic marketing plan and can make a big difference to how you feel about your business and also how your business is perceived.
How it might look
Below is a selection of images from Karen Cook, Plan and Grow’s session. There is a clear branding message as Karens brand colours run through the images in one way or another but also, you get to see some of the many ways that she works with her clients. These images populate the various sections of her website where she talks about what she does to help her clients, removing the guesswork out of what it would be like to work with her. It feels like a safe choice now.
So, the question was – “why should you care?” Here’s why!
Since using these images to relaunch her business, Karen has experienced a dramatic increase in engagement, whether that is due to her brand resonating more to her target clients or her increased confidence in her offering, who knows? The end result is the same – a brand that’s working for her to attract her target clients. Her diary is booked solid for the foreseeable and her clients are getting the strategic help they need to grow their own businesses. I’d call that a great result!
If you need more persuading, why not read 3 ways to more clients with personal branding photography?
If you’d like to find out how I can help you, give me a call for a no obligation chat.